The Hilltop Café is experiencing an increase in sales and traffic this fall that seems to mirror its Learning Commons location’s increasing popularity as a hub of campus activity. The second week of fall quarter saw 741 customers satisfy their hunger at the café, compared to 476 customers the year before, an increase of more than 55 percent
“I think the main reason we have seen such an increase is that we truly strive to meet the students’ needs, particularly in terms of our offerings, prices and location. We strive to offer the service and convenience that appeal to students with busy schedules. We want the café to support campus life and to be viewed by our students as a resource,” Hilltop Café manager Ellen Clark said. “As with other operations on campus, our first priority is to serve our students.”
Recent innovations include adding menu items such as the “early riser” breakfast sandwich, warm cinnamon rolls and the especially popular pizza slices from Hooks on the Hill Pizza. By doing this, the café is bringing food the students crave right to campus.
To further meet the needs of students and others, the café has added a credit card machine, and 20 percent of sales are currently being charged.
More than just providing nourishment or a quick snack, the café adds to the Learning Commons’ atmosphere as a central gathering place on campus. “It seems to provide an added part of the overall college experience in fostering a sense of community,” Clark said. “With the ongoing Parkway Project and particularly high enrollment this fall, there is more of a sense of a campus environment and more students on campus. The goal is for the café to add to that student-centered environment